Pre production - Page 1

Proposal Prepared by Jack Fox

I will be producing an advertisement for the company Rowntree's, showing the 'invention' of their mint the Polo. This advertisement will be aimed at all ages, as is the product. It will be set in the medieval time period within a forest, showing an arrow being the cause of the hole within the mint Polo.  Three actors will be seen within this advertisement, all having specific roles. As one actor passing by shouts 'Marco', another returns with 'Polo'. This is what our advertisement is based around, we want to put the name of the Polo across in a memorable way.  The advertisement will be recorded on a digital camera in 1080p High Definition quality, meaning it looks it's best. It will then be edited on brilliant digital editing software, meaning that it will look professional.  The advertisement is set to have a budget of £30 maximum as the equipment is already available free of charge as it is already acquired.